Capgemini announced today that it has acquired Rufus Leonard, a London based brand design and experience agency. Rufus Leonard’s award-winning capabilities in building category defining brands through design and technology will enhance the Group’s customer first services in the UK. The transaction was completed on June 1, 2022.
Headquartered in London, Rufus Leonard is a 70-person agency specialised in transforming service brands by turning complexity into brilliant, engaging experiences. Its client base, including World Wildlife Fund (WWF) and AXA UK, and creative design expertise are highly complementary and additive to the Group’s future defining, human-centered design services of frog, part of Capgemini Invent. The Rufus Leonard team will become part of frog in the UK.
“Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK,” said Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member. “Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group.”
Comments Neil Svensen, Chairman and Founder of Rufus Leonard, “Capgemini’s global scale and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities. We are excited by the Group’s approach to incorporating data into its customer centric design services, as well as its highly complementary culture and client base.”
Sourced from Capgemini