McKinsey & Company has announced that Periscope by McKinsey, a suite of marketing and sales tools that help companies grow revenue sustainably, has received five Best-in-Class distinctions in the POI 2022 Enterprise Planning (EPx) Vendor Panorama report. The Promotion Optimization Institute (POI) measures how vendors help CPG and Retail clients better understand the technologies and services available to them, so that they can make more profit from their promotions. This is the seventh year that Periscope has been top rated in this key annual industry report.
Periscope was named Best-in-Class in five areas:
RGM Suite
RGM UX
Artificial Intelligence (AI)
Financial Orientation & Simulation
Collaboration – External
Making trade promotions mutually profitable is one of the big challenges facing retailers and manufacturers. Periscope by McKinsey is an analytical software that brings McKinsey & Company technology into the promotion cycle, along with a range of other services. Periscope offers six main solutions: marketing, customer experience, category, pricing B2C, pricing B2B, and sales. Each combines ongoing data management, insights, software tools, client services, and capability-boosting support. Together, they help clients by weaving Periscope’s IP into their everyday ways of working.
Periscope was featured in the POI report for its:
Promotion Cycle: Its depth of experience working in the promotion cycle for both manufacturers and retailers.
Depth of Understanding: Detailed knowledge of what retailers are thinking about and struggling with.
Growth Management Strength: Deep insight into pricing and assortment, which is crucial in retail growth management.
Quality of Analytics: Comprehensive analytics, industry expertise and depth of talent base.
According to the report:
“POI sees Periscope as being a leader in pattern recognition through machine learning to help answer the questions that people don’t think to ask. It also recognizes Periscope for its level of automation and depth of end-to-end offering of software and services.”
Zachary John, Partner & Global Leader of Periscope by McKinsey
“Retailers and manufacturers are facing an unprecedented level of market ambiguity. Consumer purchasing behavior has changed drastically, supply chains are disrupted, and inflation has hit an all-time high. Managing revenue growth and optimizing pricing and promotions during these times requires an astute understanding of the now, and what’s to come.
“We are working with clients to accelerate and sustain their commercial transformations. This means helping them to surface new synergies in their supply chain. To build their expertise globally yet provide the ability to act locally, with AI-driven insights that meet the nuanced needs of their customers. We believe our end-to-end revenue management capabilities can help retailers and manufacturers navigate the complexity of challenges they face, to deliver profitable and sustainable growth.”
Alex Swales, RGMx Partner and Solution Leader, Periscope by McKinsey
“We are delighted to be given such prominence in the 2022 POI EPx report. It reflects our deep commitment to helping our CPG and Retail clients leverage technology and advanced analytics to deliver and sustain above market growth, even in these economically challenging times. We look forward to further enhancing our tech-enabled RGM value-add to clients in 2023 and beyond.”
Sourced from McKinsey