The supply chain landscape plays a key role in facilitating the growth and diversification of Middle East economies, supporting trade, consumption of goods, international expansion, and more. The sector is also constantly evolving – experts from ASCELA outline 7 priorities that should be on the agenda of every supply chain executive.

Resilience and Risk Management

Building resilience is essential for safeguarding supply chain operations against future disruptions in an era of uncertainty. Scenario planning, supply chain mapping, and diversified sourcing are critical tactics for mitigating risks and maintaining business continuity.

The rise of artificial intelligence, including generative AI and machine learning, offer ample opportunities to further streamline and optimize supply chain planning.

Financial Planning

Financial planning emerges as a powerful tool for building resilience in supply chain management. By integrating financial considerations into strategic decision-making processes, organisations can better anticipate risks, allocate resources effectively, and adapt to changing market conditions.

Companies can develop contingency plans and allocate resources where they are most needed by simulating various scenarios, from supply chain disruptions to demand fluctuations.

Digital Transformation

In the digital age, the GCC envisions advanced digital technologies, such as those at Neom, driving industrial innovation. From artificial intelligence and machine learning to blockchain and the internet of things, digital solutions are revolutionising every aspect of supply chain management.

Real-time visibility, predictive analytics, and autonomous systems can empower organisations to optimise inventory management, streamline logistics, and enhance decision-making processes.

Regulatory Compliance

Navigating compliance requirements is paramount for supply chain management in the GCC, given evolving regulatory landscapes and geographical dynamics. Organisations must stay abreast of regulatory changes, trade agreements, and customs regulations to ensure efficient cross-border operations.

Sustainability

The GCC increasingly emphasises environmental stewardship and corporate responsibility, so sustainability has emerged as a key priority for supply chain management.

Organisations increasingly adopt eco-friendly practices, such as green logistics, renewable energy, and circular economy principles. By reducing carbon emissions, minimising waste, and promoting ethical sourcing, companies can mitigate environmental impact, drive cost savings, and enhance brand reputation.

Collaboration and Partnerships

Collaboration is essential for the supply chain’s success in an interconnected world. The GCC region is witnessing a shift towards collaborative supply chain models, where stakeholders across the value chain work together to achieve shared goals. Strategic partnerships, supplier collaboration platforms, and digital ecosystems enable seamless coordination and information sharing, fostering innovation and resilience.

Capacity Development

As supply chain complexity grows, so does the demand for skilled professionals capable of navigating the modern supply chain landscape's challenges. In 2024, organisations in the GCC need to invest in capacity development initiatives to cultivate a workforce equipped with the necessary skills and expertise.

Established in 2018, ASCELA is a management consulting firm focused on strategic, organisational, and financial matters, specialising in the infrastructure, transportation, sports, and logistics sectors. The company has a team of around 50 consultants working from offices in the Middle East and India.







Sourced from: Consultancy-ME

















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