In a strategic move to enhance its presence in the healthcare sector, global consulting firm Accenture has announced the acquisition of ConcentricLife, a leading healthcare marketing agency. The deal underscores Accenture's commitment to delivering end-to-end solutions in the life sciences industry, tailored to the evolving needs of patients and healthcare professionals.
ConcentricLife, founded in 2002, has earned recognition as a powerhouse in healthcare marketing. With a specialized focus on rare diseases, healthcare, and wellness, the agency boasts an award-winning global team known for their advanced marketing skills. The acquisition aligns with Accenture's vision to provide comprehensive services in a rapidly growing global healthcare market projected to reach $665 billion by 2028, according to Verified Market Research.
CEO of Accenture Song, David Droga, expressed his enthusiasm for the partnership, emphasizing the shared dedication to improving health outcomes for providers, patients, and consumers. He envisions ConcentricLife as a key player in shaping the future of health experiences, offering clients a compelling value proposition.
The acquisition holds promise for addressing a range of critical concerns in healthcare, including access, clinical trials, and patient services. ConcentricLife's CEO, Ken Begasse Jr., emphasized their common goal of revolutionizing how health is experienced. This strategic union will equip the combined team to tackle emerging challenges in high-impact areas, ultimately benefiting patients and providers alike.
ConcentricLife's expertise lies in delivering comprehensive digital healthcare marketing and communications services, catering to the demands of rare diseases, health, and wellness. Their practices encompass experience design, engagement, commercial strategy, production, medical communications, and social outreach. The agency's track record includes successful brand launches and optimizing brand experiences throughout product lifecycle management.
With over 270 employees, ConcentricLife will integrate seamlessly with Accenture Song's existing operations in key locations, including Atlanta, Chicago, Ft. Lauderdale, San Diego, and London. This expansion further bolsters Accenture's capabilities in providing innovative solutions for the life sciences industry.
The acquisition of ConcentricLife follows a series of strategic moves by Accenture to stay at the forefront of innovation and relevance. Previous acquisitions, including Fiftyfive5, The Stable, and Romp, have empowered clients to develop and innovate in a rapidly evolving business landscape.
While the acquisition is subject to customary closing conditions and regulatory clearance, both parties are poised to leverage their combined strengths to lead the way in shaping the future of healthcare experiences. As the healthcare landscape continues to evolve, this partnership is poised to deliver transformative solutions that will make a positive impact on the industry, benefiting patients, providers, and consumers alike.
Sourced from the Consulting report