COVID-19 accelerated the adoption of digital technology, driving unprecedented shifts in consumer behavior and a dramatic pivot in the traditional customer journey. And while most organizations have found ways to adapt, our research finds that customers still want more channels, utility, convenience, and personalized experiences.
Our new alliance with Salesforce will help our clients answer that call by uniting McKinsey’s strategic insight and deep transformation capabilities with Salesforce’s leading CRM platform.
“Together, Salesforce and McKinsey have created a powerful new way to support our joint customers in their digital transformation journeys—from ideation to value realization,” said Brian Millham, Salesforce President and COO.
McKinsey global managing partner Bob Sternfels agrees. “The combination of McKinsey’s expert insights paired with Salesforce’s best-in-class technology allows us to help companies address their most urgent business challenges and drive sustainable, inclusive growth.”
McKinsey and Salesforce have a strong history of collaboration and creating impact together, with this alliance building on McKinsey’s May acquisition of Salesforce Platinum Partner S4G Consulting. The combination of McKinsey’s proprietary knowledge, analytics, benchmarks, client-capability building, and direct impact creation through hands-on delivery with S4G with Salesforce’s CRM platform has helped numerous organizations accelerate their digital transformations for the future of work.
“Our alliance with McKinsey has enabled us to bring the power of Salesforce to life in transformative ways that are tailored to specific customers and industries,” said Tyler Prince, EVP, Alliances and Channels at Salesforce. “We look forward to continuing this collaboration and helping drive success for our joint customers.”
In one case, McKinsey and Salesforce teamed up to help a European gas-distribution leader create a new digital solution for CapEx management. The solution allows the organization to have end-to-end management of its capital expenditures, which increases productivity across the organization. In fact, the client expects a significant overall reduction in CapEx deployment time of 10 percent.
“The combination of McKinsey’s expert insights paired with Salesforce’s best-in-class technology allows us to help companies address their most urgent business challenges and drive sustainable, inclusive growth.” - Bob Sternfels, McKinsey global managing partner
Elsewhere through the alliance, an AI solution was developed for a global banking leader that helped the organization optimize their client selection processes and make more informed decisions around new opportunities. The solution also provided a real-time view into their deal pipeline, improved account planning, and automated pricing. The effort not only led to better performance in deal execution—through a productivity uplift of 1.5-2X per relationship manager—but also a better customer experience for clients.
“By bringing the best of McKinsey and Salesforce together, we can help clients seamlessly navigate their end-to-end customer-centered digital transformation journeys and capture more value from Salesforce’s CRM and other cloud platforms,” said McKinsey senior partner and global head of Alliances and Acquisitions Peter Dahlstrom.
Sourced from McKinsey