Charles River Associates, a worldwide leader in providing economic, financial, and management consulting services, announced that Miguel Maal has joined as a vice president at Marakon, its management consulting practice based in New York.
Mr. Maal has more than 20 years of experience as a strategy consultant. He specializes in consumer goods, retail, and leisure spaces and designs corporate strategy and growth solutions for clients in North America and Western Europe.
Mr. Maal has advised on such matters as a turnaround strategy for an emerging premium food service provider present in the U.S., Europe and Asia; a return-to-growth plan for an ultra-luxury consumer electronics player seeing declining sales in high-end products; and designing a strategy for a premium whiskey brand related to growing pressure from premiumization of competing categories and strong performance of low-priced alternatives.
“We’re pleased to welcome Miguel,” said CRA’s President and Chief Executive Officer Paul Maleh. “His presence, particularly his expertise in turnaround solutions and growth strategies, will enhance how our Marakon practice serves client needs in this rapidly-changing market environment.”
“Miguel is a strong fit for our team,” said Marakon Co-Practice Leader Mason Kissell. “His expertise in proactive approaches to corporate strategy strongly complements the business development solutions that our team at Marakon provide to our clients around the world.”
Prior to joining CRA, Mr. Maal was a partner at QVARTZ and was previously a partner at OC&C Strategy Consultants. He holds a bachelor’s degree in chemical engineering from São Paulo State University at Campinas.
Sourced from Charles River Associates