E-commerce technology venture Bold Commerce has closed a $27 million Series B funding round.
This was led by OMERS Ventures, whose partner Laura Lenz will join the startup’s Board of Directors.
Current investors Whitecap Venture Partners and Round 13 Capital also participated in the round. Bold Commerce’s total equity funding now stands at $44 million.
The company, which supplies checkout, subscriptions and price rules solutions to omnichannel retailers, says that it will use the latest funding to “advance its ability to cater to brands’ growing demand for headless commerce, giving brands the ability to create almost any transaction experience imaginable”.
“Wherever brands and shoppers interact, we will be able to turn that into a shoppable moment,” says Yvan Boisjoli, Co-Founder and CEO at Bold Commerce.
“Our goal is to enable retailers and brands to convert shoppers at their highest point of interest, and increasingly that goes beyond the online shopping cart or in-store sales terminal to include product pages, social channels, in-store kiosks, connected IoT devices, voice commerce and more.”
“Bold’s ‘Own Your Commerce’ vision to power seamless, customised transaction experiences is an untapped opportunity in the future of commerce,” says Lenz.
“Retailers have recognised the importance of having e-commerce solutions that are customisable to their brand and no one does that better than Bold today.”
Sourced from Retail Technology Innovation Hub