Position:  Partner

Expertise: Automotive Industry

Geographies: Global

Simon brings over 30 years of experience in the automotive industry and management consulting, offering clients strategic and commercial insights to navigate today’s fast-evolving and complex landscape.

He began his career at Ford of Britain in sales and marketing, later advancing to Ford of Europe. After completing an MBA at Cranfield School of Management, Simon joined Toyota’s Lexus Division as UK Head of Marketing. His journey also included a role at an early-stage cloud computing start-up, which inspired his transition into consulting.

In his consulting career, Simon has collaborated with leading automotive brands and organisations, supporting them in addressing industry challenges, driving operational transformation, and seizing new opportunities.

Beyond work, Simon is an avid collector of Formula One memorabilia from the 1960s to the 1980s, enjoys contemporary art, and has a keen interest in political, cultural, and social history.