Cannes Lions is supposed to trigger deals – or put the seal on them at the Eden Roc – and an enticing thought to surface from France (a touch belatedly) is Accenture Song buying some or even all of US rival Omnicom’s creative agencies.
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Creative Agency
Accenture (NYSE: ACN) has completed the acquisition of SOKO, an independent Brazilian creative agency that develops brand stories with deep impact in society by blending creativity, data and a comprehensive understanding of culture.